Student Agencies Tutoring Website Redisign
A gamified plant care app designed to help new plant owners stay consistent, organized, and engaged in their plant care routines.
Role
General Manager
Timeline
72 Hours
June 2-4, 2025
Team
Individual Project
Tools/Skills
Figma, HTML, CSS
Problem
The original site was text-heavy and lacked a clear consultation funnel. Visibility and package inquiries were declining.
Goal
Increase visibility, improve user flow, and drive consultations to boost packaged sales before the June 7th board meeting.
Strategic Timeline
After consulting with the CEO, I led a 72-hour solo redesign sprint to boost visibility and consultations. The quick turnaround provided a week of user data before the June 7th board meeting. As General Manager, I focused on improving the consultation funnel, driving packaged sales, and delivering measurable growth through end-to-end design and strategy.
Research & Insight
After several customer inquiries about how to purchase tutoring packages or book consultations, it became clear that users were confused by the site’s layout and call-to-action flow.
To uncover friction points, I analyzed site analytics, gathered visitor feedback, and conducted a brief heuristic review.
Customers needed a clear, direct path to purchase and stronger visual hierarchy to guide them from interest to action.
Design Process
Paint Point 1: Low Trust & Engagement
‍The site lacked photos and visual cues, making it feel impersonal and less credible to first-time visitors.
Before
After
Paint Point 2: Unclear Purchase Path
Users couldn’t find a way to buy or book tutoring packages due to missing CTAs and confusing page layout.
Before
After
Pain Point 3: Low Trust & Human Connection
The site lacked photos and personable content, so users didn’t feel confident buying directly online. As a result, consultations became necessary to build trust and help users speak with a real person before committing.
A consultation-driven site
enables direct conversations that strengthen credibility, increase trust, and drive higher conversion rates.
Development
Home Page
Services Page
Consultation Page
Results & Analytics
YoY Website Traffic
YoY Revenue Percent Growth
Highest-performing 90 days in product history ! 
Next Steps
• Personalizing the homepage to reflect user behavior and intent. • Implementing an A/B testing framework to validate design hypotheses. • Enhancing mobile performance for faster load times and smoother interaction. • Redesigning onboarding flows to improve user activation. • Introducing lifecycle retention triggers to sustain long-term engagement.
Takeaways
• Clear, focused value propositions outperform information-heavy layouts. • Small, targeted UX improvements can drive measurable business results. • Data should inform every design decision—from concept to iteration. • Cross-functional alignment accelerates execution and ensures consistency.